Our Story
Hi, I'm Raquel, the baker and founder behind Quel Cookies. My journey into baking began in 2014 when I made the bold decision to leave my corporate job and pursue my true passion. After two years of formal training, I graduated from the Baking and Pastry Arts program at SAIT (Calgary, Alberta) in 2019. Since then, I've been honing my skills and gaining valuable experience as a professional pastry chef. While I've always loved baking, the dream of owning my own business has always been in the back of my mind. Now, I’m thrilled to take the leap and build Quel Cookies into something special. I can’t wait to see where this exciting new chapter will take me!
What I do
Quel is an online cookie shop dedicated to creating exceptional alfajor cookies and a variety of fine sweets. I pride myself on using real, high-quality ingredients combined with a wealth of knowledge and a passion for baking.
In a world where mass production and fast food often overshadow quality, as a pastry chef, I stand apart by embracing a philosophy of individuality and craftsmanship. My approach is simple: I break each egg, sift every pound of flour, and select only the finest ingredients, all by hand. This meticulous attention to detail ensures that every product I make is not just a treat, but a celebration of authenticity and care.
My cookies are crafted for those who value quality, transparency and genuine artistry in their sweets. At Quel, I am not just baking cookies; I am creating memorable experiences through the love and dedication that go into every bite.
I am so glad you’ve joined me! Now that you’re here, take a look around. Discover the products, taste them yourself, and let me know what you think. You can even let me know your next flavour idea and help me shape the future of Quel Cookies. What are you waiting for? Dig in and enjoy every bite!
What are Alfajores?
Alfajores are a delightful South American treat that features two melt-in-your-mouth cookies filled with rich, smooth dulce de leche. These cookies are a beloved classic across Argentina, Uruguay, Peru, and many other Latin American countries where they are often enjoyed with a cup of coffee or tea. Soft, crumbly, and irresistibly sweet, alfajores have earned a reputation as the “best cookie you’ve never heard of,” winning over fans around the world.
While traditionally simple—just cookies and dulce de leche—modern variations sometimes include a dusting of powdered sugar, a coating of chocolate, or a roll in shredded coconut. Despite these variations, the original combination of buttery cookies and sweet caramel filling remains the most popular.
Over the past few years, alfajores have gained international recognition. Their growing popularity outside South America is a testament to their universal appeal—so if you haven't tried one yet, you're in for a treat.